by Tony Novak, CPA, MBA, MT
, revised 11/18/2011
Small businesses that need dental coverage for the owner or employees may find more value in provider discount plans than dental insurance plans.
One clear example is the
coverage provided for orthodontic expenses. The discount plans provide more
coverage, provide it sooner, and provide it at a much lower cost than dental
insurance plans. Consider the typical scenario where a family has a dependent
child who needs orthodontic care. A dental discount plan will cut the total
annual cost, on average, from about $2500 to about $1200. The total cost of the
discount plan is about $120, so the net savings for the year is more than $1000.
Since the discount plan has no waiting period, treatment can start immediately
after enrolling in the discount plan.
In contrast, a dental insurance plan with a premium of $700 per year typically
requires that the policy be in force for a full year before orthodontic benefits
are available. Most insurance plans provide a maximum benefit of only $1000 per
person per year, so the net savings is only $300.
These comments generally do not apply to group dental plans available to businesses with
10 or more employees. These group plans tend to offer stronger benefits simply
because the cost of covering all of the employees in an entire company
(including the majority of those who will never need orthodontic coverage), buys
more benefit than the individual plans.
Beginning January 2012, new individual
dental insurance options will be available with a shortened 12 month
waiting period for orthodontic coverage. This may
have an effect on consumer choices1.
The obvious downside of the discount plans is that treatment is limited to
participating providers. Insurance, on the other hand, can be used with any
provider. But the number of dental providers participating in these discount
plans grows every month. An easy way to check for providers near your home is to
enter your zip code online at www.ehealthdiscountplan.com
for a complete directory of participating providers in the largest provider
network. Alternately, it is increasingly common for patients to ask their
dentist if they belong to any discount network and then sign up for that plan.
Most dentists will negotiate fees directly with patients, but many patients
still find the assurance and simplicity of dental discount plans to be their
best option.
1At the time of publication of this article revision we had no indication of the details of these new dental insurance plans and cannot predict how popular this option will be among consumers.
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