NJ flood news dominates my web traffic

Posted Leave a commentPosted in New Jersey, News and Politics, Social Media, Tax Planning

A review of my web site traffic for the past month indicates that the four heaviest traffic days featured new posts describing the effects of flooding at the Delaware Bay in New Jersey. These accounted for more web site visits than any other topic. A month ago I reported that state and country sources independently confirmed […]

Online trends for my small business

Posted Leave a commentPosted in Small Business, Social Media

I periodically review web traffic and related trends for my small business. This is what I see today: Two out of three web site visitors are still desktop/Chrome/Windows users. The second largest group (about 15%) are iphone/iOS/Apple Mac users. Three out of four web site visitors come from links, mostly my own social media. One […]

Trends in my blog traffic: strengths and weaknesses

Posted Leave a commentPosted in Accounting, Small Business, Social Media

I noticed a simple but striking pattern in the popularity and readership of my blog posts over the past year and thought I would share here for what it may be worth to others. The traffic report is compiled by Jetpack as a WordPress add-in for traffic on about 1,300 blog posts recorded since November […]

My most popular tax planning blog posts in December 2016

Posted Leave a commentPosted in News and Politics, Social Media, Tax Planning

I had four tax planning blog posts draw more than 200 unique viewers in the month of December 2016. The average number of viewers is about 50 for the total pool of 38 blog posts I made last month so the 200 viewer figure is statistically significant as an indicator that something is working better than […]

I am a racist

Posted 1 CommentPosted in Computers and Internet, Social Media, Values

Yesterday a business associate called me a racist online. It’s a first in 30+ years of published social activism that began with opinion pieces published as a college newspaper columnist and editor. I replied that I think all of us are predisposed to racial bias in our environment. I am quite aware of this bias in my […]

Small business advertising that’s better than TV commercials

Posted Leave a commentPosted in Small Business, Social Media

Three types of marketing generate a more positive user experience than TV commercials according to Hubspot. Everyone seems to have a solid understanding and opinion of TV commercials as an advertising medium so this seems like a natural benchmark for discussion. This revelation is important to small businesses that typically do not have access to […]