Testing a new tool to convert web visitors to prospects

Posted Leave a commentPosted in Small Business, Social Media

This week I will start a new social media marketing strategy that is designed to convert web site visitors to live discussions and new business leads. Of course I don’t know if it will work but am sharing the plan here in hopes of triggering some feedback and additional ideas. Background My web sites attract […]

Tax practice in an environment of non-compliance

Posted 6 CommentsPosted in Accounting, News and Politics, Small Business, Social Media

Around noon yesterday I posted a short social media comment about how busy I was finishing up corporate tax returns. A guy who had previously asked about accounting services before saw the post and decided this would be a good time to call me and ask a series of questions about having me take over his small business tax accounting. […]

Insight into Facebook as a small business social media tool

Posted Leave a commentPosted in Small Business, Social Media

Here is an insight I picked up this weekend about Facebook’s small business media distribution policy: One of my Facebook friends Laura Jane Hawley recently posted two announcements a few days apart about her business’ participation in a local home show. Both post included interesting photos and a brief one line mention about the show. […]

Five Things I’ve Learned From Tax Preparers

Posted Leave a commentPosted in Accounting, Social Media, Tax Planning, Taxes, Values

Last month I joined an online discussion group of tax preparers. My past experience is that every online discussion group has its own personality and you don’t know the tone of the group until you really get involved. This is my first year preparing tax returns after being completely out of the field for 9 […]

Facebook Messenger for Income Tax Filing

Posted 1 CommentPosted in Data Management, Social Media, Taxes

Facebook Messenger is the dominant instant messaging service used by younger adults who increasingly use their cell phone as the primary device for electronic communications. It is possible to combine use this platform to combine various forms of communications including voice, text, video, photo and image documents. I’ve focused the development of an online income tax […]

Testing small business social media marketing message for CPA/benefits practice

Posted Leave a commentPosted in Accounting, Employee Benefits, Small Business, Social Media, Tax Planning

Today I plan to test this new social media marketing message on a sample of my small business owner connections. It is meant to incorporate the components of the advice I’m reading lately on how to do this type of social media marketing. I deliberately tried to include an immediacy point, a focus on the reader, […]

Explosion in mush and junk online content

Posted Leave a commentPosted in Computers and Internet, Social Media, Writing

We’ve seen an explosion in the volume of online content in two areas: “mush content” and “junk content”. Mush content is the type of writing you see in the “Pulse” section of LinkedIn. The point is typically to promote yourself with a generic feel-good publication. It is politically correct and typically designed to appeal to […]