What I learned this week

Posted Leave a commentPosted in Employee Benefits, News and Politics, Small Business, Social Media

I’ve adopted the habit of summarizing the things I’ve learned over the past week and posting a short note here on my personal blog. Normally I write this on Sunday but I was happy to spend yesterday at Cape May NJ walking through the Christmas displays. Several of the things I’ve learned this week focus […]

Dealing with a new Freedom Benefits trademark scam

Posted 1 CommentPosted in Small Business, Social Media

Internet scams are nothing new. We face all kinds today. Successful business brands face a unique type of scamming from people who want to capitalize from the good will and organic web traffic that a popular business or product name generates. Each year I find the need to defend against a handful of these problems. Some […]

A funny thing happened on the way to the forum, the NJSCPA forum

Posted Leave a commentPosted in Computers and Internet, News and Politics, Social Media

A funny thing happened on the way to the forum. That’s the NJ Society of Certified Public Accountant’s online discussion forum. I was involved in an online discussion about the unauthorized practice of law and how that affected me. What I discovered instead was how rapidly the positions of the U.S. bar associations have changed, […]

Sources of my Freedom Benefits Web traffic

Posted Leave a commentPosted in Computers and Internet, Small Business, Social Media

Over 85% of my collective Web visitors – typically 300 to 500 unique visitor per day – come from organic Google searches. The remainder come from a wider range of sources and referrers. It is interesting that the volume of traffic from Facebook, LinkedIn and Twitter is almost identical, a handful of people from each […]

Recent criticism of my writing

Posted Leave a commentPosted in Social Media, Writing

I’ve written something, somewhere, intended for public exposure almost every day for the past 35 years. It started with the college newspaper then moved to electronic bulletin boards and early online class discussions. I was one of the first moderators for Financial Planning Online forum when peer-moderated professional groups thrived without spam. I wrote a […]

Personal branding vs. social media for CPAs

Posted Leave a commentPosted in Social Media

Yesterday during a ridiculously long drive home from the North Jersey office of the New Jersey Society of Certified Public Accountants I spent some time thinking about the issue of how personal branding intersects with social media. I concluded that I might be making some mistakes in both personal branding strategy and social media. On […]

“10 things that Google knows to be true” and how it applies to my OnlineAdviser business

Posted Leave a commentPosted in Financial Planning, Social Media

OnlineAdviser.org is a consumer service I founded in 1997 that answers questions free of charge. Additional low cost financial planning services are offered as add-on and these are referred out to other affiliated firms. I estimate that I’ve handled more than 50,000 consumer questions by telephone, e-mail, chat, text, social media sites and other media […]