updated July 1, 2019 – no change to pricing but a resolve to follow this more closely
Pricing is important to success in the small business market. I use the same cost control strategies as recommended to my small business clients to maintain a low price, high value competitive advantage in my field. The savings are then passed on to clients in the form of lower pricing.
My highest value competitive pricing strategy depends a few operational procedures:
- Written agreements help improve communication about the details of engagements and our expectations. I primarily use emailed engagement agreements and ask you to respond with “AGREED” before we begin work.
- Electronic payments made timely help reduce cost.
- Work scheduling to avoid last minute rush. (Fees are higher before a tax filing deadline).
- Ongoing informal electronic communication to keep in touch while ‘on the go’ to supplement in-person and telephone sessions. I typically send weekly updates on active projects.
No charge services
I offer a first consultation without charge. Also, other services that I may offer before an engagement agreement are provided without charge. So if I offer to do something and you haven’t agreed in writing to pay, then that is a no-charge service. The charge starts when you accept an engagement agreement and sometimes it takes us some time to see the details of how our engagement will work.
I rely rely on the work product of others for many contracted services. My fee is typically based on a stated dollar amount (or a stated formula) for the successful completion of a contracted service based on an expectation that the demonstrated value or result of this service to you or your business. My fee includes the price of the contracted services. The value of the expected result to you must be higher than my expected cost in order for us to work on this basis. The fee is always agreed in advance in writing in an engagement agreement. I primarily use emailed engagement agreements.
I rarely work on an hourly rate but sometimes we are asked for this information for comparative purposes. The engagement agreement has a limited quantity ‘spill-over’ clause expressed in 10 minute billing increments that works out to an hourly rate of $180 for me and $60 for a bookkeeper.