I had a series of unrelated calls with marketing professionals this week and I noticed some trends in the discussion.
- There are a lot of things I should do differently to support my business goals.
- Marketing professionals are skilled they are at turning the conversation away from return on investment to the point of making me feel out-of-touch with today’s forces for even pushing the issue. OK, I get it, social media marketing is not about return on investment.
- My social media statistics are strong by comparative small business standards in terms of readership, interaction, etc. Yet there is no visible link between social medial activity and new client acquisition.
- My plan to market one primary offer for 2016 got lost in the weeds during tax season. It’s time to pull it out of the closet and dust it off.
- I have a disconnect between my online and offline marketing. They do not support or complement each other.
- Neither my 2 year old accounting business nor my family business has a client acquisition plan.