Crowdfunding Insider warns that if a successful crowdfunded product is easy to copy, it will be copied and offered at a lower price by Chinese manufacturers.
The risk is that crowdfunding companies put their best ideas online for public viewing before they have any developed markets or brand loyalty. Customers who found them online can just as easily find another provider of a similar product for online purchase.
Small businesses must weigh the benefits with the risks before committing to a crowdfunding strategy. Other similar crowdfunding topics are discussed on my web site.