This topic is important to me as I revisit the issue of finding referral partners to trade tax and auditing work for planning work.
Article abstract from “The Planner Connection”:
One surprising finding in a survey of CPAs across the country was that advisers have several common misconceptions about CPAs that may create unnecessary problems or keep them from seeking out a CPA relationship at all. Sixty percent of the CPAs said it would not be a deterrent for them to refer clients to an adviser who had been in the business for less than three years – assuming, of course, that the client would receive the same level of service and professionalism he or she would get from a more seasoned adviser. Pertaining to the CFP designation (or lack thereof), 47% of CPAs interviewed said the CFP designation is not important to them when referring their clients to a planner. Many of these respondents indicated that the designation would be nice or helpful, but was not mandatory.