UPDATE: Pricing in 2021 Q2 is increased. This and all other previously published material or quotations are now out-of-date but will be updated as soon as possible.
The success of any business – including ours – depends on its ability to deliver high value to clients at a well controlled price. This page is meant to describe our pricing policies designed to drive successful relationships.
Suitability must be considered first
First, before considering acceptance or pricing of any accounting engagement we are required to consider suitability. Among the suitability considerations, we must consider value and pricing strategy. This means that we must conclude that the estimated benefits and value of the project for you will likely exceed the estimated price of the project set by us. Only after making this determination that the work is suitable may we offer pricing. We will not propose projects that do not meet this fundamental requirement.
Two pricing approaches
All projects are priced as either single occurrence or repeating and ongoing. Single projects are billed by invoice. Recurring or ongoing work is billed as automatic pre-approved ACH monthly bank draft. Most of our work is the ongoing type. I may limit the amount of single occurrence engagements accepted or price them at a higher level in favor of prioritizing support for ongoing relationships.
Built-in cost control measures
We use tools to keep prices down. For example, many aspects of our virtual accounting practice are designed to keep costs lean and offer competitive price advantages over larger more traditional “bricks and mortar” firms. Our engagement agreement, for example contains many cost control features designed to let us deliver maximum value at the lowest cost. Pricing is important to success in the small business market. I use the same cost control strategies as recommended to my small business clients to maintain a low price, high value competitive advantage in my field. The savings are then passed on to clients in the form of lower pricing.
This high value competitive pricing strategy depends a few operational procedures:
- Written agreements help improve communication about the details of engagements and our expectations. I primarily use emailed engagement agreements and ask you to respond with “AGREED” before we begin work.
- Electronic payments made timely, usually in advance or our work or planned dates, to help reduce cost.
- Work scheduling to avoid last minute rush. Fees are higher before a tax filing deadline.
- Ongoing informal electronic communication to keep in touch while ‘on the go’ to supplement in-person and telephone sessions. I typically send weekly updates on active projects.
If you opt to avoid these cost control services then resulting fees will be higher.
Average or median fees
The total combined average fee for all services (accounting and other services) is about $5,000 per client over the course of a year. This includes the entire range of services provided.
Minimum or standard fees
The typical minimum or standard starting fee is $100 per month for an individual client and $400 per month for a business. I typically rely on this formula when we really do not have a clear plan developed yet as to what work lies ahead.
An initial retainer may be required in situations where there is substantial risk, cost or responsibility assumed at the start of the engagement.
Tax preparation rates
The price for tax preparation services is based on a table. A copy of this rate table is available on request. This table lists each tax firm and the price for preparing each. Most tax forms are in the range of $5 to $20. In many cases we may agree on a “flat rate” that overrides the table rates. A minimum price is established each tax season based primarily on available time and resources. That amount is now $320.
Third party contracted services
I rely on the work, products and services of other individuals and firms. In fact the majority of the fees I charge may be for the products and services of others. When I am simply re-billing a service provided by another firm, the fee is typically 25% more than the original cost (aka “25% markup”). More often, however, I integrate my work with this third party service and so the resulting price is blend of the third party cost and my own fee.
Hourly rate translation for small business and nonprofit service contracts outside of a fixed contracted price
Services are generally based on a contract price agreed in advance and we do not typically use an hourly rate. One of the reasons we don’t talk about hourly rates is the risk of adverse reaction. However it is often either useful or sometimes required to use an hourly rate of billed labor for budgeting, contracting, planning, comparison, or discussion purposes. The rates below are listed for that reason only.
Also, in our typical engagement agreement, a maximum of 25% of the total contract cost may be offered on an hourly basis to adjust for variables and unknown factors at the start of the work. The rest, usually 75% or more, is based on a fixed negotiated price.
Founder / CPA / Senior Partner
$340 per hour
Short term projects under an hour: $6 per minute
Senior accountant / CPA / Controller for small businesses and nonprofit organizations (typically 15+ years experience in diversified positions)
$260 per hour
Short project under an hour: $3 per minute
Trained and supervised bookkeeper (typically 3+ years experience)
$45 per hour
Short projects under an hour: $1 per minute
Tax filing services (includes al levels of preparation and review)
$220 per hour
Audits or reviews required by government, banks or investors
$200 per hour
In all service categories, higher rates apply during rush periods before tax filing deadlines, for overtime and work that must be scheduled during evenings and weekends.