My Jesus theory debunked

Posted on Posted in Accounting, Social Media

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I posted two days ago that an otherwise routine and dry business blog post received a much higher number of readers than usual. The only explanation I could come up with was the use of the name ‘Jesus’in the title. I theorized that the word Jesus was a draw in this unusual context. So yesterday I posted another short business blog also with the name ‘Jesus’in the title. While readership was higher than normal yesterday, almost all of this traffic is attributable to the first post. The second post in this simple experiment drew little reader interest.

So I’m back where I started: feeling that understand little about what draws readership.

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