Social Media – Tony Novak CPA

Using Social Media with Purpose

May 4, 2025

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in Small Business, Social Media, strategy

Most of my friends, clients, and family avoid social media altogether. Just this weekend, a neighbor reaffirmed this sentiment, saying she intends to stay off social media entirely. That stands in sharp contrast to my early adoption nearly 20 years ago, when I actively promoted social media use within our local community associations. A lot…

CPA leaders showing stress:

Mar 4, 2025

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Tony Novak

in Accounting, AI, Social Media, strategy, Technology

Today, as our industry faced major technology system crashes and a dizzying number of wide ranging threats to the fundamental systems that control our industry, our economy, our nation, and our very lives, I read three posts on LinkedIn by accountants extolling their intolerance of small business bookkeeping errors. While I am spending more of…

The golden age of tax fraud:

Jan 21, 2025

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Tony Novak

in News and Politics, Social Media, Tax shelter

IRS Commissioner Werfel resigned yesterday. By almost all accounts, he was one of the better Commissioners of our era based on his work to modernize service and enforcement. His tenure is widely praised for laying a foundation for digital transformation of the agency and enhancing IRS enforcement capabilities. His proposed replacement is best known for…

Re-examining my social media strategy

Jan 20, 2025

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Tony Novak

in Accounting, Social Media, Tax shelter

Lately it seems like a hot button topic in my social media is tax shelters for W2 earners.

My social media experience in 2023

Dec 20, 2023

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Tony Novak

in Advisory, Small Business, Social Media

A summary of my own social media experience in 2023:1) Twitter has degenerated to a cesspool. I use it only to read comments from one specific small group of tax professional users.2) Facebook is blocking exposure of my posts on certain topics , especially the role of social media in politics.3) My star is rising…

Don’t shoot the legal messenger!

Sep 2, 2023

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Tony Novak

in Coaching, Legal, Social Media

Only one day after I resigned from multiple Facebook tax groups because people were increasingly taking offense to my style of blunt reference to tax law, I am getting the same treatment in two other non-tax Facebook groups. Two people hurled names and insults when I referred to state fisheries law and suggested caution when…

Lessons learned (again)

Feb 16, 2023

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Tony Novak

in Accounting, Marketing, Social Media, strategy

I feel foolish about violating some of my own business practices and getting burned this week. So I took a minute to write out and publish personal resolutions. RESOLVED:I will not publish content or collect reviews on sites controlled by large tech companies like FaceBook , Twitter, and Google. I will use their sites only…

Change to social media policies of affiliated organizations

Aug 30, 2022

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Tony Novak

in Accounting, Social Media

Larger organizations have social media policies and in the past I’ve been active in promoting the concept of social media policies for small organizations. I’ve successfully used social media policies to manage the reputation and relationships of smaller organizations where I serve as director or communications manager. Of course policies need to be updated from…

Promotion for “My 2 Cents” Show

Apr 27, 2022

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Tony Novak

in Accounting, Social Media

This is the script to the promotion of My 2 Cents Show that will launch soon on RVN Television. If you are willing to offer a short telephone interview to assist in the development of a show concept, I would very much appreciate that. We will discuss having you as a guest on a future…

Serious impact of unacceptable public behavior violations

Oct 30, 2021

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Tony Novak

in News and Politics, Nonprofit, Social Media, Values

I’ve been involved in helping to develop the acceptable public behavior policies for several client organizations as a regular part of my ESG services to clients. I generally consider my activism in the topic to be a business strength. Until now, the net impact of these policies was fairly mundane: employees disciplined for social media…

Category: Social Media