Rahm Emanuel is credited for saying “You never let a serious crisis go to waste”. The line gained notoriety. But over time the crisis management approach has proven to be the most effective method we have to unify our diverse constituencies. The concept also holds true for small business marketing. Those who can identify a […]
Today I tested the free version of StreamYard for live video broadcasting1. There are many impressive features that are not addressed here. This post is not intended to explain why I (or anyone else) would want to have certain features available. This post simply lists the challenges anticipated in StreamYard if I continue my normal […]
Tax accountant, tax planner, tax preparer: What’s the difference? Tax accountants, like other professionals, spend time crowdsourcing information and advice among peers in limited-access online social media groups. The advantages of this crowd sourcing are obvious: fast, free, draw upon wide range of experiences, etc. The disadvantages are also obvious: you often get what you […]
I’ve just concluded a 10 week test of LeadBooster software on two of my web sites. These are the results reported by the software management console: My small business web sites serve one purpose: to open a discussion. I do that by producing high quality timely and useful content that provides educational value to the […]
Metropolitan Philadelphia is a wonderful place thanks to the people committed to seeing it strengthen and improve. We cover parts of three states where the Delaware River flows into the Bay; a crucially important inflection point for our country’s history and its future. I’ve lived here in this Delaware Valley region from the northwestern suburbs […]
I looked at my web site traffic expecting to see a drop off after I recently left Facebook (about 10 days ago). According to my traffic logs, a significant portion of my traffic came from Facebook posts and I’m really just beginning to learn how to use LinkedIn. It turns out that I had little […]
Amy Jean Wojtaszek, age 44, of Aberdeen, Maryland died this past weekend. I knew her only on Twitter as @1pissedPolack where she was a powerful activist with over 44,000 followers. I was just one of them, often amazed by her world view. But I actually cried when I read a eulogy that said “rest in […]
I reviewed a total of about 20 complaints about my online material. None of these complaints involved tax publications. None were connected to offline activity. None of the complaints resulted in any finding of wrongdoing. I see no other pattern. If I count the work I did as a teenager raising sweet corn and […]
I have a HUGE FAVOR TO ASK of online friends please: Last year I asked the online community to post professional reviews on a web site run by the makers of QuickBooks. I was honored and humbled to collect the most 5 star reviews and wonderful comments of the accountants in this area. However, since […]
I’ve toyed with “multi-media” formats for several years, not really knowing what this term means, what my goals are, and how to make a plan to get there. The NJCPA offered their studio and produced a few segments and I’ve tried Facebook Live, YouTube and Vimeo. This week I’m moving forward with podcasting with more […]