“Information warfare threat to the United States is different from past threats, and it has the potential to destroy reason and reality as a basis for societal discourse, replacing them with rage and fantasy. Perpetual civil war, political extremism, waged in the information sphere and egged on by our adversaries is every bit as much […]
Over more than three decades I’ve published over 2,500 pieces of writing on topics related to small businesses. Most of them are compiled here on this web site. Now we call them blog posts. When I started we called them ‘columns’ or ‘articles’ in paper format. Some were republished in electronic format, others were not. […]
Young children believe in fairy tales like the tooth fairy. Despite having no direct evidence of the tooth fairy’s existence, they believe what other children and adults tell them. They are told the false logic that the result they see (money under their pillow) is proof that the tooth fairy exists. We don’t fault young […]
I was a guest at BEN South Jersey today where Tammy Collins was the impressive speaker with an excellent list of social media tips: 1 Understand the platform you are using and what the platform user wants there. 2 Don’t post and ghost. Stoke the algorithms by interacting with other users to keep more engagement […]
There’s a huge battle brewing right now over our rights to privacy. It is widely agreed that the most effective tool to control the current and future pandemics is tracking software, easily installed on our phones. Some countries are moving ahead with the requirement to use this technology.The U.S. is likely to take eventually adopt […]
Rahm Emanuel is credited for saying “You never let a serious crisis go to waste”. The line gained notoriety. But over time the crisis management approach has proven to be the most effective method we have to unify our diverse constituencies. The concept also holds true for small business marketing. Those who can identify a […]
Today I tested the free version of StreamYard for live video broadcasting1. There are many impressive features that are not addressed here. This post is not intended to explain why I (or anyone else) would want to have certain features available. This post simply lists the challenges anticipated in StreamYard if I continue my normal […]
Tax accountant, tax planner, tax preparer: What’s the difference? Tax accountants, like other professionals, spend time crowdsourcing information and advice among peers in limited-access online social media groups. The advantages of this crowd sourcing are obvious: fast, free, draw upon wide range of experiences, etc. The disadvantages are also obvious: you often get what you […]
I’ve just concluded a 10 week test of LeadBooster software on two of my web sites. These are the results reported by the software management console: My small business web sites serve one purpose: to open a discussion. I do that by producing high quality timely and useful content that provides educational value to the […]
Metropolitan Philadelphia is a wonderful place thanks to the people committed to seeing it strengthen and improve. We cover parts of three states where the Delaware River flows into the Bay; a crucially important inflection point for our country’s history and its future. I’ve lived here in this Delaware Valley region from the northwestern suburbs […]