Does this marketing strategy make sense?

Posted Leave a commentPosted in Marketing, News and Politics, Writing

I’ve been a subscriber to The Wall Street Journal for almost 40 years. I started way back in college, about age 19, after responding to a special offer to students. While I had already cultivated an interest in current events, reading the publications of Time, Esquire, Popular Science and The Wall Street Journal really helped […]

Online marketing during a crisis

Posted Leave a commentPosted in Marketing, Small Business, Social Media

Rahm Emanuel is credited for saying “You never let a serious crisis go to waste”. The line gained notoriety. But over time the crisis management approach has proven to be the most effective method we have to unify our diverse constituencies. The concept also holds true for small business marketing. Those who can identify a […]

September progress

Posted Leave a commentPosted in Accounting, Cannabis, Marijuana related business (MRB), Marketing, Nonprofit, Small Business

This month of September 2019 was one of the most productive I’ve had in decades of small business. I helped launch (or re-launch) five new businesses. Three of them are nonprofits. One is already a financially “profitable” nonprofit so the tax and social benefit impact is impressive. I’ve proven that by offering free assistance to […]

What is the best way to use a web site to open discussion? (It’s probably not embedded chat)

Posted Leave a commentPosted in Accounting, Marketing, Social Media

I’ve just concluded a 10 week test of LeadBooster software on two of my web sites. These are the results reported by the software management console: My small business web sites serve one purpose: to open a discussion. I do that by producing high quality timely and useful content that provides educational value to the […]

Blogging that doesn’t work

Posted Leave a commentPosted in Marketing, Small Business

Accountant blogging doesn’t bring new clients but is useful for other reasons. We often read that business blogs are supposed to help with business marketing. They can build brand identity, familiarity, goodwill, and confidence. My marketing adviser calls this the “know, like, trust factor”. But read more and you’ll learn that technical advice blogs provided […]

Online support groups; the concept revisited

Posted Leave a commentPosted in Marketing, Off-Topic, Small Business, technology

My business was boosted incredibly by online support groups for decades. In fact, I can easily say that my past businesses like Medsave (sold in 2008) and OnlineAdviser / OnlineNavigator (no longer active), would not have been successful on building to tens of thousands of users in the 1990s and early 2000s without this online peer […]

Unwanted robo calls from TripAdvisor

Posted Leave a commentPosted in Marketing, Scam

I’ve received and blocked so many unwanted robo calls from TripAdvisor and others recently that it seems unrealistic that they could possibly be calling from so many different numbers. I’ve likely blocked close to 50 numbers based on calls in the past two months; almost one per day. I decided that beginning today I will […]

Ways to improve response to email

Posted Leave a commentPosted in Marketing, Small Business, Social Media

This blog post was written after a week where I felt that responses to my warm emails (people I know or at least am a ‘contact’) and online messages. The tips are compiled from multiple sources. Use numbers. Keep it short. Use bullet points Use the word “because” Speak to value Make a clear ask Offer […]