Does this marketing strategy make sense?
I’ve been a subscriber to The Wall Street Journal for almost 40 years. I started way back in college, about age 19, […]
Category: Marketing
Online marketing during a crisis
Rahm Emanuel is credited for saying “You never let a serious crisis go to waste”. The line gained notoriety. But over time […]
September progress
This month of September 2019 was one of the most productive I’ve had in decades of small business. I helped launch (or […]
What is the best way to use a web site to open discussion? (It’s probably not embedded chat)
I’ve just concluded a 10 week test of LeadBooster software on two of my web sites. These are the results reported by […]
Powermatch follow-up planner
This is a version of the Powermatch Follow-up Planner. Collaboration / Cross promotion ideas: Warm introductions to make: Resources discussed: Social Media […]
Blogging that doesn’t work
Accountant blogging doesn’t bring new clients but is useful for other reasons. We often read that business blogs are supposed to help […]
Strategic Marketing Plan 2019
This is a first draft: it is not complete. The purpose is to collect information necessary to create a marketing calendar. I […]
Online support groups; the concept revisited
My business was boosted incredibly by online support groups for decades. In fact, I can easily say that my past businesses like […]
Unwanted robo calls from TripAdvisor
I’ve received and blocked so many unwanted robo calls from TripAdvisor and others recently that it seems unrealistic that they could possibly […]
Ways to improve response to email
This blog post was written after a week where I felt that responses to my warm emails (people I know or at […]