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Category: Marketing

March 25, 2020March 25, 2020Marketing, News and Politics, Writing

Does this marketing strategy make sense?

I’ve been a subscriber to The Wall Street Journal for almost 40 years. I started way back in college, about age 19, […]

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March 14, 2020March 14, 2020Marketing, Small Business, Social Media

Online marketing during a crisis

Rahm Emanuel is credited for saying “You never let a serious crisis go to waste”. The line gained notoriety. But over time […]

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September 28, 2019Accounting, Cannabis, Marijuana related business (MRB), Marketing, Nonprofit, Small Business

September progress

This month of September 2019 was one of the most productive I’ve had in decades of small business. I helped launch (or […]

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August 29, 2019August 29, 2019Accounting, Marketing, Social Media

What is the best way to use a web site to open discussion? (It’s probably not embedded chat)

I’ve just concluded a 10 week test of LeadBooster software on two of my web sites. These are the results reported by […]

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March 7, 2019Marketing, Small Business

Powermatch follow-up planner

This is a version of the Powermatch Follow-up Planner. Collaboration / Cross promotion ideas: Warm introductions to make: Resources discussed: Social Media […]

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January 20, 2019Marketing, Small Business

Blogging that doesn’t work

Accountant blogging doesn’t bring new clients but is useful for other reasons. We often read that business blogs are supposed to help […]

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January 14, 2019January 16, 2019Marketing

Strategic Marketing Plan 2019

This is a first draft: it is not complete. The purpose is to collect information necessary to create a marketing calendar. I […]

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September 10, 2018September 10, 2018Marketing, Off-Topic, Small Business, Technology

Online support groups; the concept revisited

My business was boosted incredibly by online support groups for decades. In fact, I can easily say that my past businesses like […]

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February 1, 2018February 1, 2018Marketing, Scam

Unwanted robo calls from TripAdvisor

I’ve received and blocked so many unwanted robo calls from TripAdvisor and others recently that it seems unrealistic that they could possibly […]

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January 5, 2018January 5, 2018Marketing, Small Business, Social Media

Ways to improve response to email

This blog post was written after a week where I felt that responses to my warm emails (people I know or at […]

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Tony Novak CPA, MBA, MT

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This Web site is independently owned and operated by Tony Novak operating under the trademarks “Freedom Benefits”, “OnlineAdviser” and “OnlineNavigator”. Opinions expressed are the sole responsibility of the author and do not represent the opinion of any other person, company or entity mentioned. Tony Novak is not a representative, agent, broker, producer or navigator for any securities broker dealer firm, federal or state health insurance marketplace or qualified health plan carrier and has no financial position in any stocks mentioned. Novak may act as and be compensated as an accountant, agent, adviser, writer, consultant, marketer, reviewer, endorser, producer, lead generator or referrer to the companies listed on this site or other commercial companies and non-governmental insurance exchanges. Information is from sources believed to be reliable but cannot be guaranteed. Any accounting, business or tax advice contained in this communication, including attachments and enclosures, is not intended as a thorough, in-depth analysis of specific issues or a substitute for a formal opinion, nor is it sufficient to avoid tax-related penalties.

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