I’ve been a subscriber to The Wall Street Journal for almost 40 years. I started way back in college, about age 19, after responding to a special offer to students. While I had already cultivated an interest in current events, reading the publications of Time, Esquire, Popular Science and The Wall Street Journal really helped […]
Rahm Emanuel is credited for saying “You never let a serious crisis go to waste”. The line gained notoriety. But over time the crisis management approach has proven to be the most effective method we have to unify our diverse constituencies. The concept also holds true for small business marketing. Those who can identify a […]
This month of September 2019 was one of the most productive I’ve had in decades of small business. I helped launch (or re-launch) five new businesses. Three of them are nonprofits. One is already a financially “profitable” nonprofit so the tax and social benefit impact is impressive. I’ve proven that by offering free assistance to […]
I’ve just concluded a 10 week test of LeadBooster software on two of my web sites. These are the results reported by the software management console: My small business web sites serve one purpose: to open a discussion. I do that by producing high quality timely and useful content that provides educational value to the […]
This is a version of the Powermatch Follow-up Planner. Collaboration / Cross promotion ideas: Warm introductions to make: Resources discussed: Social Media commitments: Connect Share content Share events Joint Workshop: Share an event:
Accountant blogging doesn’t bring new clients but is useful for other reasons. We often read that business blogs are supposed to help with business marketing. They can build brand identity, familiarity, goodwill, and confidence. My marketing adviser calls this the “know, like, trust factor”. But read more and you’ll learn that technical advice blogs provided […]
This is a first draft: it is not complete. The purpose is to collect information necessary to create a marketing calendar. I suppose that many of us in business are doing some strategic marketing work this month. For me that means working with adviser Sebastian Meine to make up a marketing calendar. The idea is […]
My business was boosted incredibly by online support groups for decades. In fact, I can easily say that my past businesses like Medsave (sold in 2008) and OnlineAdviser / OnlineNavigator (no longer active), would not have been successful on building to tens of thousands of users in the 1990s and early 2000s without this online peer […]
I’ve received and blocked so many unwanted robo calls from TripAdvisor and others recently that it seems unrealistic that they could possibly be calling from so many different numbers. I’ve likely blocked close to 50 numbers based on calls in the past two months; almost one per day. I decided that beginning today I will […]
This blog post was written after a week where I felt that responses to my warm emails (people I know or at least am a ‘contact’) and online messages. The tips are compiled from multiple sources. Use numbers. Keep it short. Use bullet points Use the word “because” Speak to value Make a clear ask Offer […]