Does this marketing strategy make sense?

Posted Leave a commentPosted in Marketing, News and Politics, Writing

I’ve been a subscriber to The Wall Street Journal for almost 40 years. I started way back in college, about age 19, after responding to a special offer to students. While I had already cultivated an interest in current events, reading the publications of Time, Esquire, Popular Science and The Wall Street Journal really helped […]

Rest in power @1pissedPolack

Posted Leave a commentPosted in Leadership, Off-Topic, Social Media, Values, Writing

Amy Jean Wojtaszek, age 44, of Aberdeen, Maryland died this past weekend. I knew her only on Twitter as @1pissedPolack where she was a powerful activist with over 44,000 followers. I was just one of them, often amazed by her world view. But I actually cried when I read a eulogy that said “rest in […]

Does blogging work?

Posted Leave a commentPosted in Computers and Internet, Small Business, Social Media, Writing

Last evening I appeared on a short segment on the NBC national news. The story was rebroadcast on this morning’s Today Show. After these brief TV appearances I received a bunch of phone calls, emails and messages asking how this came about. In fact, it was just an odd random event in my patchwork schedule […]

Say thanks more often in business

Posted Leave a commentPosted in Leadership, Small Business, Social Media, Writing

The excerpt below comes from a post on social media by a business mentor. I realize that I don’t say thanks often enough. It’s not that I’m not appreciative but rather that I’m not communicative enough on things that I consider emotional or fluffy. In other words, for me it’s a ‘guy thing’. This works […]

Spelling matters

Posted Leave a commentPosted in Values, Writing

I am surprised at how many people argue that spelling and language skills in general do not matter as long as the message is communicated. Words do matter. Language matters. Etymology matters. Spelling matters. I’ve put out tens of thousands of pieces of writing over a career that began in the early 1980s. My career […]

Reality has a liberal bias

Posted 3 CommentsPosted in News and Politics, Uncategorized, Values, Writing

A friend shared this graphic that appears to have over 2 million views online. That’s encouraging considering all that we are learning of the fake news industry and international propaganda efforts through fake news. I do not know the original source. I commented that conservatives would likely say that those mainstream sources listed as “great […]

My marketing basics reconsidered

Posted Leave a commentPosted in Computers and Internet, Small Business, Writing

Three recently observed trends caused me to go back and reevaluate my online and offline marketing strategies. Fortunately the issues refocused for me easily and quickly tonight while I took an evening walk just before dark. This blog post is an effort to get it all recorded before I lose the thoughts. The three adverse […]

A small online marketing milemark

Posted Leave a commentPosted in Small Business, Social Media, Writing

Late last year I made a decision to change the tone of my online posts so that the readership makeup would be fewer peers (accountants, attorneys, advisers) and more prospective clients (small business owners). Simple and logical, for sure, but this was the first time that I really noticed that most of my online audience […]