Today I am pleased to relaunch of FreedomBenefits.org web site on a new WordPress content management system that makes it easier to manage and utilize content going forward. This site is unique in that it is the only known site of this type that offers 100% free resources, no strings or limitations.
The site offers 36 pages of free curated content intended for use by small businesses in managing their employee benefit plans. It covers health and retirement plans, fringe benefits, taxation, payroll system setup and reporting. Content will be expended over the coming weeks and months.
I made the decision about a year ago to remove employee benefit plan documents from the site but these are available free on request.
From a marketing perspective the site represents an evolution in my approach. While is offers unique, timely and targeted contend available to the public free of charge, it requires the site visitor to initiate personal contact to access the most commercially valuable resources – the plan documents.