Links
-
Networking vs. Partnering: An accountant’s effort to balance the flow of new business prospects
One of my two marketing goals* for 2016 is to get away from networking and move toward partnering. Specifically, I am determined to avoid repeating the 2015 disaster where I gave out over 80 business referrals but received zero in return. The concept of “networking partner” and “referral partner” have entered the conversation lately. I…