Applebee’s America reading notes

– by Douglas Sosnik, Matthew Dowd, Ron Fornier 2006

– “A How To book on fooling the public”  p 218

Gut Values Connections

“it’s not issues that count but gut values connections”

Life Targeting

It’s the Lifestyle Stupid

Navigators and Influentials

Religion of business; Corporations infecting faith

Lloyd Hill of Applebee’s:

Emotional investment in people p 80

Great Connectors p 92

“You can do it. We’re here to help.” Home Depot strategic marketing

Praise the lack of spin

Book by Robert Putnam “Bowling Alone”

Self-polarizing public p 130

Age of Autonomy – 1993 1965-2005

four decades of losing faith in government

Best brand = trusted brand

Individual Americans are the most effective problem solvers

Migration patterns

Philadelphia lost more than 350,000 between 1970 and 2000

Social capital;; Meet up

Migration trends; Gentrifiers; Transforming urban sprawl

Third Place – The purpose driven church


9/11 Generation

Spending patterns of 9/11 generation p 229

9/11 generation has a sense of entitlement about control

Young women are outshining young men

Answers to 12 questions completely unrelated to politics can predict political party affiliation (Appendix 1)


“In times of change, learners inherit the earth while the learned find themselves beautifully equipped to deal with a world that no longer exists” – Eric Hoffer

“It is not the strongest of the species that survive, nor the most intelligent, but rather the one most responsive to change.” -Charles Darwin

“There is nothing patriotic about hating your country or pretending that you love your country but despise your government” -Bill Clinton in Michigan State University address (1992?)

“Americans are drowning in information but starving for meaning” -Pastor Rick Warren


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