Category: strategy
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How the change in abortion law affects small business accountants
I’ve spent almost four decades dealing with small business owner resistance and noncompliance with employee benefit tax laws. This makes me think that I can predict the outcome of the recent SCOTUS ruling that has divided the nation; at least it’s result within our industry. Looking back in time, we observed the effect of business…
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CPAs have a public image problem
CPAs have a brand image problem. The three words that the public most often associates with “CPA” are “accounting”, “audit”, and “tax”. Yet those words do not match the self-identity of any of the CPA firms I’ve known. We know our role as the most trusted strategic adviser for our clients. But we do a…