Tony Novak CPA

Tag: marketing

  • Post card marketing project for marina

    Post card marketing project for marina

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    by

    Tony Novak
    in

    I haven’t managed a business postal mailing marketing campaign since the 1980s. The new marketing partner of a marina client wants to test a post card mailing project. In order to convince myself that the project is worthwhile, I had to make some early assumptions. This what I have so far: Assumptions: Product offered: The main product…

  • Only three things in marketing

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    by

    tonynova
    in ,

    Yesterday I heard a bright young businessman quip that “There are only three things in marketing: Free, Sex, and You Can’t Have It”. It got me thinking. The fact is that for years of writing about health care reform, I’ve been covering “you can’t have it”. For the past four years, most of my work has…