Most of my friends, clients, and family avoid social media altogether. Just this weekend, a neighbor reaffirmed this sentiment, saying she intends to stay off social media entirely. That stands in sharp contrast to my early adoption nearly 20 years ago, when I actively promoted social media use within our local community associations. A lot has changed since then, and today, a more intentional and cautious approach is needed.
Earlier this year, I developed a strategic plan for using social media with purpose. I concluded that any activity should serve one of two objectives:
Find Your Tribe
I use social media to connect with people who share my values, interests, and life perspective. It’s also a way to filter out those who don’t align, allowing both sides to “opt out” before investing in a relationship. As someone naturally quiet and reserved, a bold and values-driven presence online helps me express ideas and attract like-minded people.
Facilitate Personal Connection
My aim is to move quickly from digital interaction to real-life conversation. I prioritize exchanging contact info and encouraging one-on-one communication. This shift has renewed my focus on face-to-face interaction, not just for business, but for meaningful personal connection.
Given the growing risks of social media use, I believe these focused goals help manage potential downsides while supporting authentic engagement.