What I’m learning (or not) from my marketing consultants


I had a series of unrelated calls with marketing professionals this week and I noticed some trends in the discussion.

  1. There are a lot of things I should do differently to support my business goals.
  2. Marketing professionals are skilled they are at turning the conversation away from return on investment to the point of making me feel out-of-touch with today’s forces for even pushing the issue. OK, I get it, social media marketing is not about return on investment.
  3. My social media statistics are strong by comparative small business standards in terms of readership, interaction, etc. Yet there is no visible link between social medial activity and new client acquisition.
  4. My plan to market one primary offer for 2016 got lost in the weeds during tax season. It’s time to pull it out of the closet and dust it off.
  5. I have a disconnect between my online and offline marketing. They do not support or complement each other.
  6. Neither my 2 year old accounting business  nor my family business has a client acquisition plan.


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