Author: Tony Novak
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Five steps of pricing
1) First, look at the customer- the ability and willingness to pay. 2) Next, look at the offer – what is available and what you are willing to provide. 3) Then consider value – assign a number to economic value to the offer. 4) Do a marketplace check – look at price alignment with others…
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My tax manifesto
Tax is complicated.The system is broken.The collective knowledge is immense.The collective misinformation might be more immense.So far, nobody died.
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Boycott list
Uline Wendy’s CVS Taco Bell Estes Lauder Equinox SoulCycle Marvel Home Depot Hobby Lobby Goya MyPillow Martin’s Famous Pastry Shoppe
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Criminal tax representation
I’ve come to accept that representation of tax criminals – despite knowing the obvious stereotyping that even the use of this term evokes – is a challenging industry specialization that takes evolved personal skills and thick skin. It should, IMO, be the combination of tax/financial planning, legal/law enforcement and psychological/behavioral training. The focus of work…
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Start your own nonprofit business
I start more than a dozen new nonprofits of various types at the request of clients each year. It has become a specialization niche. Last week I received a referral from as far as rural Kentucky. A few of these startups have wound up as multimillion transformative organizations. One was cited by the president on…
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Six transformative changes I’ve made to control costs in my accounting practice this year
Saving time and money are no longer goals, but necessities for small business survival. Accounting industry experts note that small independent CPA firms are a dying breed. This is a long term trend that accelerated over the past two years. Recent rapid increases in costs raised the threat to crisis level. These business pressures that…
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Over due taxes: do I need a payment plan?
“If I have overdue taxes, do I need a payment plan?”It depends. There are many examples of when a payment plan will save you time and money and preserve your credit score. But there are other situations where it makes sense to handle it a different way. I’m happy to discuss the options that pertain…
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Four personal reflections at the end of tax season
One week past the most demanding tax deadline of the year and I’ve caught up with the most urgent post-season demands, and I feel that this allows my mind to return to a more normal and healthy reflective state. Three reflections come into focus: 1) I see myself as an organized, logical, likable, responsive and…
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The snarky CPA’s Guide to High Income Tax Planning
How do you reduce your income taxes after you’ve exhausted all the usual middle income tax planning possibilities? Ignore anything published online because it is crap. Take a large tax deduction for donating something that is worthless because you already stripped its value. Donate your labor to a charity that gives you something worth little…