Author: tonynova
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My marketing basics reconsidered
Three recently observed trends caused me to go back and reevaluate my online and offline marketing strategies. Fortunately the issues refocused for me easily and quickly tonight while I took an evening walk just before dark. This blog post is an effort to get it all recorded before I lose the thoughts. The three adverse…
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Impressions of Maine’s coastal region
How Maine’s coast made me better appreciate New Jersey’s Delaware Bay region I spent this past week in Bar Harbor, Maine in the middle of the state’s coastal zone looking for different ecotourism ideas and approaches to help inspire the rebuilding of our wrecked economy at New Jersey’s Delaware Bay shore community at rural Money…
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Testing a new social media marketing message
I plan to test a new social media marketing message in this last week of June. The volume of incoming phone calls to my office that I rely upon to keep my practice in operation has dropped off since the end of tax season. This is partly due to seasonal variation but I also sense that…
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The most basic requirement of business success
What’s the one core thing that every business needs to survive? This is not a trick question. Every business needs a competitive marketable product or service. In other words, a business needs to offer something that other people want to have. This is a simple concept but one that is too often overlooked in small business…
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Remodeling industry survey results
The results of a major survey of the remodeling industry were released this week in the annual Houzz & Home study that is reportedly the industry’s largest survey of residential remodeling, building and decorating activity. I suggest that remodelers should compare the findings in the report with the assumptions built into their own business plans.…
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Fraud in crowdfunding
“There was a time when a fool and his money were soon parted, but now it happens to everybody on crowdfunding sites.” I modified this quotation from Adlai Stevenson to fit our modern times. The late statesman who died in 1965 would have no way of knowing the overwhelming challenges we face in dealing with…
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Security for rural homes and businesses
Recent national news brought a wave of follow-up stories about gun control, mental health and the risk of violence toward society. I add the unusual personal perspective of having been the victim of death threats and attempted manslaughter. The risk may well be past but it still lingers in my mind. New Yorker Magazine published a…
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We all love a good investment story
The hunger for investment stories will never cease nor be replaced by automation. Yet there remains no conclusive evidence of the value of active investment management. My comment is inspired by the great article at http://www.businessinsider.com/meet-blackrocks-impact-investing-team-2016-6 [contact-form-7 id=”3893″ title=”Boilerplate Contact”]
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Philly wage tax drops
City of Philadelphia wage tax rates drop slightly after June 30. For most people, residents and non-residents, the small increase in net pay will be automatically made. If not, call me because you need a better payroll service. There are too many excellent dirt-cheap payroll companies now to put up with one that is not…
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Tax impact of the presidential election
60% of New Jersey’s CPAs are aggitated by even the suggestion of a Trump presidency, according to their data, but Atlantic City law firm Cooper Levenson did the right thing by presenting an unbiased analysis of the fiscal impact of each candidate’s proposals. But after seeing the audience begin to squirm at the possible impact,…