Category: Social Media
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Small business advertising that’s better than TV commercials
Three types of marketing generate a more positive user experience than TV commercials according to Hubspot. Everyone seems to have a solid understanding and opinion of TV commercials as an advertising medium so this seems like a natural benchmark for discussion. This revelation is important to small businesses that typically do not have access to…
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Cleaning up my old blog posts
I just finished manually de-duplicating my personal web page blog posts and found 267 duplicates of the 1200+ gross count. A few were reproduced up to five times. I do not know how that happened. It is possible that they were imported from different publishing sources years ago. There seems to be some harmful impact…
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Revisiting CRM for sole practitioner
It is time for me to revisit the topic of Client Relationship Management systems. I put together notes here in 2014 and in 2012 for the NJCPA. I am looking for a CRM that is well-suited for a sole practitioner CPA practice. I’ve been using Pipedrive and there are many things I like about it. Price…
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An athlete’s expression of core values
I’m not much of a football fan but I do know something about an athlete’s expression of core values. In fact, I’ve committed a big part of my life to support the freedom of expression of others with different views than ours. It started with my own story of self-expression at sports competitions. While I…
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How do I change the mix of my social media connections?
This post follows one day after I’ve had the opportunity to think about the readership and popularity of the past two year’s worth of LinkedIn activity in “What do LinkedIn users like to read?“). One free and easy source of business outreach is the people who ask to become Facebook friends or LinkedIn connections. These are…
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What do LinkedIn users like to read?
I’ve now published 147 blog posts through the “Pulse” feature of LinkedIn over the past two years (September 1, 2014 to August 31, 2016) to promote my new accounting practice. This seems like a good time to pause take a look back at reader response. Sara Rosenberg, a business adviser, suggested a while ago that I…
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Web promotion and crowdfunding for nonprofit organizations
If you are involved with leadership of a nonprofit organization then you are likely to be aware of the effort and expense to boost the online presence and branding of your organization online. It’s all the rage today. These efforts usually revolve around bolstering the organization’s web site and then outreach through social media. The real questions…