Social Media – Page 7 – Tony Novak CPA

Get the most from your small business accountant

Feb 23, 2016

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by

in Accounting, Computers and Internet, Small Business, Social Media

your small business accountant is a primary agent of change Small business management is changing rapidly; more dramatically and at a faster pace than we have ever seen before. As a small business CPA I feel that it is important to help clients forecast the impact, tap into and leverage the benefits whenever possible and minimize the damaging impact of…

How should a CPA give references?

Feb 16, 2016

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tonynova

in Accounting, Social Media

A new client asked me if I could give references for tax work. It took me by surprise for a couple of reasons. First, it was the first time I’ve been asked for references since the relaunch of my practice. Second because we had already done a little work together; enough, I thought, for her to…

IRS on social media

Jan 27, 2016

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by

tonynova

in Social Media, Taxes

A relatively small portion of tax accountants make heavy use of social media in their efforts to communicate with a wide public audience. The IRS, on the other hand, is seriously involved in almost every major social media platform: IRS2Go. Use this free mobile app to check your refund status, pay your tax, watch IRS…

Editor: “My position was eliminated”

Jan 27, 2016

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by

tonynova

in Computers and Internet, Social Media, Writing

Another reminder that the world is changing I received a surprising email this week from a great editor saying “my position was eliminated” and that this was “due to due to a change in the way content will be delivered, declining ad revenues and cost savings through outsourcing”. Our long working association had proved to me that…

New small business support network announcement

Jan 25, 2016

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tonynova

in Computers and Internet, Small Business, Social Media

NEW FREELANCERS SUPPORT NETWORK IN FORMATION – I am forming a peer-to-peer freelancers support network that is intended to be a closed membership online group of self-employed people whose primary focus and commitment is to help each other in business by sharing information, advice and expertise on an ongoing basis as needed. The atmosphere is…

How many new businesses are started in the U.S. each year?

Jan 24, 2016

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by

tonynova

in Accounting, Small Business, Social Media

Have we been misled on the number of business startups? The U.S. Small Business Administration puts the number of startups at less than a million for the entire year. See Figure 4 in this SBA publication that shows multi-year data that ends at 2012. But the number is significantly less than a million in every…

What’s up with Twitter follower behavior?

Jan 23, 2016

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by

tonynova

in Social Media

I am attempting to solve a Twitter account mystery where I could not find the answers online. I notice what appears to be either odd, unnatural behavior by Twitter followers or some irregularities in reporting Twitter follower counts. I simply do not know which. I simply notice that for an extended period of time this…

Networking vs. Partnering: An accountant’s effort to balance the flow of new business prospects

Jan 21, 2016

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by

tonynova

in Social Media

One of my two marketing goals* for 2016 is to get away from networking and move toward partnering. Specifically, I am determined to avoid repeating the 2015 disaster where I gave out over 80 business referrals but received zero in return. The concept of “networking partner” and “referral partner” have entered the conversation lately. I…

OnlineNavigator in 2016

Jan 6, 2016

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by

tonynova

in Health Insurance, News and Politics, Social Media

For more than 30 years I’ve addressed consumer finance questions related to health insurance planning. It started as an effort to market my young financial planning practice in a local newspaper back in 1983 and is now an online social media activity through the trademark OnlineNavigator. I’ve lost count of how many thousands of consumer…

No more Mr. Nice Guy on lack of internet in Cumberland County

Jan 2, 2016

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by

tonynova

in Computers and Internet, Social Media, Values

One of my New Year’s resolutions is to finally bring high-speed internet to our rural community in Cumberland County 50 miles south of center city Philadelphia. For years I’ve been engaged in polite letter writing and political lobbying efforts with no tangible result. The efforts of our community leaders like Meghan Wren and State Senator…

Category: Social Media