Category: Marketing
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Marketing options for sole practitioner accounting practice
The background is posted here. A recent analysis of my business new client acquisition showed four things: 1) Virtually all new clients self-selected me after reading published online reviews. 2) By the time I became aware of them, usually by their telephone voice message and my returned phone call, there was no further sales process.…
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My unusual small business history
The purpose of this post is to provide a brief background into an unusual situation where I am soliciting feedback on marketing for my businesses. I launched a solo financial advisory practice focused on serving small businesses more than 30 years ago. I fell into niche of serving small business contractors since I had a personal…
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Does this marketing strategy make sense?
I’ve been a subscriber to The Wall Street Journal for almost 40 years. I started way back in college, about age 19, after responding to a special offer to students. While I had already cultivated an interest in current events, reading the publications of Time, Esquire, Popular Science and The Wall Street Journal really helped…
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Powermatch follow-up planner
This is a version of the Powermatch Follow-up Planner. Collaboration / Cross promotion ideas: Warm introductions to make: Resources discussed: Social Media commitments: Connect Share content Share events Joint Workshop: Share an event:
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Blogging that doesn’t work
Accountant blogging doesn’t bring new clients but is useful for other reasons. We often read that business blogs are supposed to help with business marketing. They can build brand identity, familiarity, goodwill, and confidence. My marketing adviser calls this the “know, like, trust factor”. But read more and you’ll learn that technical advice blogs provided…
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Strategic Marketing Plan 2019
This is a first draft: it is not complete. The purpose is to collect information necessary to create a marketing calendar. I suppose that many of us in business are doing some strategic marketing work this month. For me that means working with adviser Sebastian Meine to make up a marketing calendar. The idea is…