Social Media – Page 6 – Tony Novak CPA

What do LinkedIn users like to read?

Sep 1, 2016

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in Accounting, Small Business, Social Media

I’ve now published 147 blog posts through the “Pulse” feature of LinkedIn over the past two years (September 1, 2014 to August 31, 2016) to promote my new accounting practice. This seems like a good time to pause take a look back at reader response. Sara Rosenberg, a business adviser, suggested a while ago that I…

Web promotion and crowdfunding for nonprofit organizations

Jul 23, 2016

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by

tonynova

in Crowdfunding, Nonprofit, Social Media

If you are involved with leadership of a nonprofit organization then you are likely to be aware of the effort and expense to boost the online presence and branding of your organization online. It’s all the rage today. These efforts usually revolve around bolstering the organization’s web site and then outreach through social media. The real questions…

Social media notification overload

Jul 23, 2016

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tonynova

in Computers and Internet, Small Business, Social Media

Let’s say that you use social media to promote your business brand as most of us do today; let’s say you typically check in these sites a few times a day and – wham, you are smacked with notification overload! You find 57 notifications since you last log on, most of them completely meaningless. Yet there…

Digital Marketing: Week 3 update

Jul 18, 2016

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tonynova

in Computers and Internet, Small Business, Social Media

My unpopular opinion over Starbucks’ weak marketing to the over 50 crowd in week 2 is addressed to my classmates’ satisfaction and so now it’s on to a lesson on the impact of 3D printing. The digital marketing course takes 6-8 hours per week but I am please to be keeping up with it. I…

Getting to know Mike Pence

Jul 16, 2016

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tonynova

in News and Politics, Social Media

I’m reading a little of Mike Pence’s writings to get to know him: “Time for a quick reality check. Despite the hysteria from the political class and the media, smoking doesn’t kill.” “Global warming is a myth”. “President Bill Clinton must resign or be removed from the Office of President of the United States” “Congress…

Mixing journalism with advertising: dangerous for consumers?

Jul 9, 2016

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tonynova

in Financial Planning, Insurance, Social Media

This article about buying life insurance on the local Patch website is an excellent example of how media is blurring the line between journalism and advertising. It’s a great business strategy but perhaps not so great for consumers. The article points out a very basic and valuable strategy on buying life insurance or any other…

A birthday greeting

Jul 3, 2016

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by

tonynova

in Leadership, Small Business, Social Media

Today is my birthday. I was born on this day in 1960 which makes me 46 after application of my election to take a one decade “do over” for lost time; a concept that almost everyone of my age appreciates. In my case this joke is grounded in reality since I spent most of the…

What I’m learning (or not) from my marketing consultants

May 12, 2016

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by

tonynova

in Small Business, Social Media

https://onedrive.live.com/redir?resid=2EAF4C902F5A1DB1!156446&authkey=!AK8uUjt_OIAyIJk&ithint=video%2cMOV I had a series of unrelated calls with marketing professionals this week and I noticed some trends in the discussion. There are a lot of things I should do differently to support my business goals. Marketing professionals are skilled they are at turning the conversation away from return on investment to the point of making…

Scams on Craigslist

May 2, 2016

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tonynova

in Small Business, Social Media

The topic of Craigslist advertising has come in different discussions over the past few months. A marketing consultant suggested that I need to do it for our marina business. One accountant even suggested last week that he was getting work through Craigslist. I am skeptical since almost all of my past Craigslist experience involves scammers in one…

A small online marketing milemark

Feb 27, 2016

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by

tonynova

in Small Business, Social Media, Writing

Late last year I made a decision to change the tone of my online posts so that the readership makeup would be fewer peers (accountants, attorneys, advisers) and more prospective clients (small business owners). Simple and logical, for sure, but this was the first time that I really noticed that most of my online audience…

Category: Social Media