Category: Social Media
-
Re-examining my core value proposition
What is it that I do best? What key value do I bring to clients? What makes me different from others in a similar role? How do clients view me and my work? What is my core value proposition? These questions are all ways of getting at the same key concept. Today I updated the summary section…
-
CPE lectures must viewable offline
RESOLVED: From now on I will only purchase CPE courses with recorded lectures that can be downloaded and viewed/listened to on a portable device without an active Internet connection . I am frustrated and will not deal with those that will not let me use my idle commuting hours for this purpose. @SurgentCPE
-
Effect of Google’s new mobile friendly algorithm
I kept a close eye on the internet traffic to my web sites this month due to reports of Google’s modified ranking that favors sites that are more usable on mobile devices. I don’t really want anyone using a mobile device to attempt to use my web sites and modifying my pages would be of no practical…
-
Insight into Facebook as a small business social media tool
Here is an insight I picked up this weekend about Facebook’s small business media distribution policy: One of my Facebook friends Laura Jane Hawley recently posted two announcements a few days apart about her business’ participation in a local home show. Both post included interesting photos and a brief one line mention about the show.…
-
Five Things I’ve Learned From Tax Preparers
Last month I joined an online discussion group of tax preparers. My past experience is that every online discussion group has its own personality and you don’t know the tone of the group until you really get involved. This is my first year preparing tax returns after being completely out of the field for 9…
-
Facebook Messenger for Income Tax Filing
Facebook Messenger is the dominant instant messaging service used by younger adults who increasingly use their cell phone as the primary device for electronic communications. It is possible to combine use this platform to combine various forms of communications including voice, text, video, photo and image documents. I’ve focused the development of an online income tax…
-
Testing small business social media marketing message for CPA/benefits practice
Today I plan to test this new social media marketing message on a sample of my small business owner connections. It is meant to incorporate the components of the advice I’m reading lately on how to do this type of social media marketing. I deliberately tried to include an immediacy point, a focus on the reader,…
-
Explosion in mush and junk online content
We’ve seen an explosion in the volume of online content in two areas: “mush content” and “junk content”. Mush content is the type of writing you see in the “Pulse” section of LinkedIn. The point is typically to promote yourself with a generic feel-good publication. It is politically correct and typically designed to appeal to…
-
What I learned this week
I’ve adopted the habit of summarizing the things I’ve learned over the past week and posting a short note here on my personal blog. Normally I write this on Sunday but I was happy to spend yesterday at Cape May NJ walking through the Christmas displays. Several of the things I’ve learned this week focus…
-
Dealing with a new Freedom Benefits trademark scam
Internet scams are nothing new. We face all kinds today. Successful business brands face a unique type of scamming from people who want to capitalize from the good will and organic web traffic that a popular business or product name generates. Each year I find the need to defend against a handful of these problems. Some…