Category: Social Media
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A plan to use Twitter for business
I recently committed myself to explore and develop a plan to use Twitter in my business. Like most small business people, I have a Twitter account and use it without a specific plan or goal. As a result, Twitter does not contribute to my business results. The plan to change that is simple and straightforward.…
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Who do you trust?
“Who do you trust?” was a television series hosted by Johnny Carson that ran during the years around when I was born. It might be called a precursor to reality TV since it was filmed live and Carson was known for his ability to react to the unexpected. The words come to mind today as…
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Trends in my blog traffic: strengths and weaknesses
I noticed a simple but striking pattern in the popularity and readership of my blog posts over the past year and thought I would share here for what it may be worth to others. The traffic report is compiled by Jetpack as a WordPress add-in for traffic on about 1,300 blog posts recorded since November…
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My most popular tax planning blog posts in December 2016
I had four tax planning blog posts draw more than 200 unique viewers in the month of December 2016. The average number of viewers is about 50 for the total pool of 38 blog posts I made last month so the 200 viewer figure is statistically significant as an indicator that something is working better than…
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Web traffic quality improves
I was pleased to see that an increase in my web traffic over the past two days comes from an increase in the number of visitors, topics searched, and different posts viewed rather than a concentration on just a single topic. My hunch is that this current pattern in more likely to generate phone calls,…
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No pity for another tax scam victim
A peer accountant reports today that he had a client fall for a tax collection scheme and paid the scammers $5,700 in Apple Itunes gift cards. I have been posting consumer warnings about tax scams for decades and am normally empathetic to victims. But I have a hard time feeling much pity for any person who:…